SubNews: Subscription Insights for Brand

Trends, data, and insights to help subscription brands grow subscribers, improve retention, and build smarter partnerships.

Better than Bundles

Personalization: Like bundling, but so much better

Rick Annichiarico1
In the rapidly evolving world of subscriptions, providing personalized experiences to consumers

Collaboration Power: Driving Success for Subscription Brands

Rick Annichiarico
In the fast-paced and competitive world of subscription brands, finding innovative ways to stand out

Boost Retention with Subscription Loyalty: Verizon Gets It

Rick Annichiarico

In the fiercely competitive world of subscriptions, retaining customers is essential. Subscription giants like Verizon

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For years, brands have tried to manufacture loyalty. They’ve built point systems, sent endless...
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If you strip away ego, brand rivalry, and old marketing habits, business growth really comes down...
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For decades, business strategy has revolved around one mantra: compete harder. Outspend, outbid,...
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In the subscription economy, the reflex is often to compete....
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Subscriptions have become the default way people access everything from news to meals to wellness....
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Subscription brands have relied heavily on paid channels—Facebook, Google, TikTok—for years. But...
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Bundling isn’t a new concept. Cable companies used it for decades. Telecom followed. Then came the...
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Most subscription businesses spend significant resources getting the first sale....
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Dynamic pricing has been around for decades in industries like travel and hospitality....
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