SubNews: Subscription Growth Intelligence
Clear insights, real-world analysis, and practical strategy for subscription brands focused on acquisition, retention, and long-term growth.
For a long time, growth was about mastering channels.
Growth in subscription businesses is often treated as a sequence.
Pet brands tend to have the opposite problem.
Meal delivery has always been a tough category for acquisition.
Streaming is one of the most competitive subscription categories.
Retention in health and wellness is often framed around motivation.
Subscription revenue has become the backbone of modern media.
Retention is often approached as a product problem.
Subscriber growth is usually treated as the outcome.
Affiliate marketing has been part of subscription growth for a long time.
For many subscription brands, the idea of offering perks from other companies feels counterintuitive.
Paid acquisition still works...