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Personalization: Like bundling, but so much better

Better than Bundles
In the rapidly evolving world of subscriptions, providing personalized experiences to consumers has become a key differentiator for businesses. Subscription brands like Verizon, Hulu, Netflix, Spotify, Disney and more have been exploring new bundling opportunities to boost their acquisition strategy to reduce acquisition costs, boost retention and attract new customers.

While the traditional approach of bundling various services together has its merits, there is a growing recognition that personalized subscriptions based on individual preferences and spending habits yield even greater benefits. Offering personalized subscriptions, tailored to what consumers are already spending on other services, is a far superior strategy. Here’s why.

Customized to Individual Preferences:

Personalized subscriptions (offering people special pricing based on what they already spend on other subscriptions) empower consumers by allowing them to curate their own experiences. Instead of being locked into a predetermined bundle that includes services they may not need or want, subscribers have the freedom to choose exactly what they desire. This level of customization enhances satisfaction and engagement, leading to higher retention rates and stronger brand loyalty. It lets consumers buy more of the subscriptions they love while brands capitalize on a recurring revenue stream that might have otherwise been unattainable.

Maximizing Value:

While bundling may offer a perceived cost-saving advantage, it often results in paying for services that go unused or underutilized. Like traditional cable, you end up paying for a bunch of stuff you could do without later on. Personalized subscriptions, on the other hand, enable consumers to allocate their budget towards the specific services they value most. By aligning their spending with their preferences, subscribers feel they are getting the maximum value for their money, fostering a sense of satisfaction and a stronger willingness to continue their subscriptions. 

Brands too, maximize their value because they never miss out a new revenue stream and never undersell their service to people who value it at a higher price.

Increased Revenues and Profit Margins:

The beauty of personalized subscriptions lies in their ability to optimize revenue generation. By tailoring subscription offerings based on what consumers are already spending on other services, businesses can capture additional revenue streams. For instance, by offering discounts on their subscription to consumers who are already spending a significant amount on related services, companies can attract new subscribers while maximizing revenue potential. This targeted approach helps drive both top-line growth and bottom-line profitability.

 Enhanced Customer Retention:

Personalized subscriptions build stronger bonds with consumers, significantly improving retention rates. By catering to individual preferences and aligning with consumers' existing spending patterns, brands create a more personalized and relevant experience. This sense of customization fosters a stronger emotional connection, making it less likely for subscribers to churn or switch to competitors.

 Flexibility and Agility:

Unlike bundled services, personalized subscriptions offer flexibility and agility to adapt to consumers' changing needs and preferences. As consumers explore new services or adjust their spending habits, businesses can dynamically adjust their offerings to stay aligned with those changes. This level of responsiveness helps retain customers and ensures ongoing satisfaction and engagement.

Bundles can be tricky to negotiate and often contain rigid pricing and revenue share rules. Personalized offers can be adjusted on the fly to react to real-time changes in a consumer's buying intent.

How to Personalize Your Subscription Offers:

Personalized subscriptions based on consumers' existing spending patterns offer a superior alternative to traditional bundling models. But how can brands do this at scale??

To accomplish this, brands can foster relationships with other similar brands and enter into specific agreements, purchase consumer lists of certain company subscribers or use a new and innovative tool like SubSuite. is at the forefront of this revolution, providing subscription brands with the tools and capabilities to offer personalized subscriptions that leverage consumer spending data. 

Embracing this approach not only enhances the bottom  line but also strengthens the bond between brands and their customers, fostering long-term success in the competitive subscription landscape.

It’s time to evolve the bundling concept into something that makes sense for today’s consumers and all the awesome brands out there that serve them!

Visit SubSuite to learn more about how we can help your brand unlock the potential of personalized subscriptions.

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