Cookies are small pieces of data that are sent to and from your browser to identify you and track your online activity. They are used by websites to provide personalized content, remember your preferences, and target ads. However, they also raise privacy and security concerns, as they can collect sensitive information, track your behavior across the web, and expose you to cyberattacks.

In recent years, there has been a growing movement to limit or eliminate the use of cookies, especially third-party cookies, which are created by domains other than the one you are visiting. These cookies are often used by advertisers and marketers to track your interests and preferences across different websites and platforms.

Some of the major players in the web industry have announced plans to phase out support for third-party cookies in their browsers, in response to user demand and regulatory pressure. For example:

• Apple’s Safari 13.1 began blocking all third-party cookies by default in 2020.
• Microsoft’s Edge offers an all-or-nothing option for allowing or blocking third-party cookies.
• Google’s Chrome, which dominates the browser market with 64% share3, has delayed its plan to block third-party cookies until 2024.

These changes have significant implications for the online advertising industry, which relies heavily on cookies to target and measure ads. According to a study by the HEC Paris Business School, the elimination of third-party cookies could reduce the value of online ads by 52%.

So, what does this mean for you as a subscription business owner or a subscriber?

For subscription business owners

If you are a subscription business owner, you may be wondering how these changes will affect your ability to acquire, retain, and grow your subscribers. You may also be looking for alternative ways to reach and engage your target audience, without relying on cookies.

That’s where SubSuite comes in. SubSuite is a platform that empowers the subscription economy to work better for brands and their subscribers. SubSuite helps you boost your revenue, loyalty, and retention, while offering your subscribers more choices, value, and personalized offers.

SubSuite solves some of the most common and pressing problems faced by subscription businesses, such as:

• Price and revenue optimization: SubSuite helps you maximize your pricing strategies across every subscriber group, based on how much they are already spending on other services and the behaviors they engage in on your platform.
• Incremental revenue / subscriber growth: SubSuite helps you find and attract new, ready-to-purchase subscribers without inflating your customer acquisition cost (CAC). You can use consumer behavior data and pricing optimization to provide the right plan, at the right price, at the right time, based on the buyer’s intent. You can also effortlessly cross-promote your subscriptions with other providers, without the hassle of contracts, legal documents, negotiations, and fixed pricing parameters.
• Extend LTV: SubSuite helps you extend your customer lifetime value (LTV) by creating a strong relationship with your subscribers and delivering value and delight at every touchpoint. You can send targeted emails with relevant product recommendations, loyalty incentives, and feedback requests to your subscribers, based on their preferences and behavior. You can also identify and prevent churn, by tracking your subscribers’ behavior and satisfaction, and alerting you when they are at risk of canceling or switching to a competitor.

SubSuite is the ultimate platform for subscription businesses, as it helps you solve some of the most common and pressing problems faced by subscription businesses, without relying on cookies. By making SubSuite a part of your 2024 growth strategy, you can take your subscription business to the next level and gain an edge over your competitors.

For subscribers

If you are a subscriber, you may be wondering how these changes will affect your online experience and privacy. You may also be looking for ways to get more value from your subscriptions, without compromising your security.

That’s where SubSuite comes in. SubSuite is a platform that empowers the subscription economy to work better for brands and their subscribers. SubSuite helps you get more choices, value, and personalized offers from your subscriptions, while protecting your privacy and security.

SubSuite offers you some of the benefits of using SubSuite, such as:

• More choices: SubSuite allows you to create and manage a la carte cross-promotions with other subscription providers, without the hassle of bundling. You can choose the subscriptions that suit your needs and preferences, and switch or cancel them anytime.
• More value: SubSuite offers you dynamic pricing for your subscriptions, based on how much you are already spending on other services and the behaviors you engage in on the platform. You can get the best deals and savings for your subscriptions, without sacrificing quality or content.
• More personalized offers: SubSuite uses consumer behavior data and pricing optimization to provide you with the right plan, at the right price, at the right time, based on your intent. You can get relevant product recommendations, loyalty incentives, and feedback requests from your subscriptions, based on your preferences and behavior.

SubSuite is the future of subscription cross-promotions, as it helps you get more value from your subscriptions, without relying on cookies. By using SubSuite, you can enjoy a better online experience and privacy, while supporting your favorite subscription businesses.

Don’t miss this opportunity to join the subscription economy revolution. Visit our website here to learn more about SubSuite and how it can help you grow your subscription business or get more value from your subscriptions in 2024.