From fitness classes to streaming platforms, news memberships to meal kits, the average user juggles multiple subscriptions and often struggles to keep them organized or optimized.

But there’s a massive opportunity hiding in plain sight: the overlap.

At SubSuite, we’ve uncovered a consistent trend across our ecosystem: consumers actively want to stack and save across categories — and are especially responsive to value-driven bundles between media, wellness, food & drink, and lifestyle brands. The lines between verticals are blurring, and subscribers are eager to simplify, save, and build personalized portfolios of services they love.

This isn’t just anecdotal. It’s the foundation of a smarter growth strategy.

The Crossover Audience Is Real — And It’s Growing

Whether it’s a busy parent subscribing to meditation and grocery delivery apps, or a Gen Z professional bundling local news with wellness classes and coffee subscriptions, the modern subscriber lives across categories.

According to internal SubSuite data:

• Over 60% of wellness subscribers engage with food delivery or nutritional services.

• Nearly 50% of news subscribers also pay for fitness or lifestyle-related content.

• A significant percentage of users revisit their rewards hub multiple times after their initial purchase — hunting for new value-driven services that complement their stack.

External research supports this too:

• A McKinsey report on personalization notes that 71% of consumers expect companies to deliver personalized interactions, and 76% get frustrated when this doesn’t happen. Brand-to-brand relevance is a shortcut to personalized value.

• A 2023 PYMNTS study found that consumers managing three or more subscriptions were significantly more likely to churn unless they were receiving ongoing, adaptive value.

The solution isn’t more ads. It’s more synergy.

The Case for Smarter Brand Partnerships

Traditional subscription marketing is showing cracks. The cost of customer acquisition continues to rise. Social and influencer spend is high-effort, high-cost, and increasingly less efficient.

By contrast, brand partnerships offer a low-cost, high-relevance growth engine—especially when focused on overlap-rich categories and powered by behavioral data.

Here’s how brand-to-brand partnerships solve multiple problems at once:

• Lower acquisition costs: Leverage trust from one brand to drive discovery of another

• Increase retention: Give subscribers an ecosystem of value, not just a single-service silo

• Expand LTV: Stacked services mean longer engagement and broader usage

• Increase discoverability: Partner offers embedded in other rewards pages, not lost in ads

These partnerships don't even require bundling in the traditional sense. SubSuite supports both bundling and “stack & save” offers — which allow each brand to maintain its independence, while giving the user the experience of cohesive value.

Bundling vs. Stack & Save: What’s the Difference?

Bundling often implies joint billing or a pre-defined package. That’s great in some cases, but it can be rigid.

“Stack & Save” is more flexible:

• Users receive personalized offers based on behavior, location, and category engagement

• Offers are surfaced post-purchase or as rewards within other brand dashboards

• Each subscription remains separate, but works better as part of a stack

This model works especially well for brands in categories with high emotional relevance (like wellness and news), or high convenience value (like food delivery).

Subscription Brands: This Is the Moment to Act

The truth is, most subscription brands are missing out on millions of high-intent users—not because the demand isn’t there, but because discovery is broken.

The best time to promote your brand? When someone is already subscribing to a complementary service.

The best time to offer a deal? Not just at checkout — but after, when they return to their dashboard, looking for new perks and rewards.

SubSuite makes all of this possible:

• Identify overlap-rich partner brands

• Automate promotions at the right moments

• Let users manage, discover, and expand their subscriptions in one place

• Reduce churn, increase engagement, and convert more high-LTV users

In Conclusion: Stop Competing. Start Converting.

Subscription growth doesn't have to mean more ad spend, more CAC, or more noise. It can mean smarter connections between brands with shared audiences — and value that users feel from the moment they subscribe, through every renewal.

If you're a subscription brand looking to acquire more users, retain them longer, and do it all more efficiently, SubSuite is your growth partner.