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The Founders Journey

Jess Zappola

SubSuite was founded by Rick Annichiarico, a seasoned investment banker, startup growth advisor, wellness advocate, and strategic partnership expert.

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The Overlap Advantage - Subscription Cross-Over Strategies

18 June 2025

The Overlap Advantage - Subscription Cross-Over Strategies

In today’s subscription economy, consumers are inundated with options....

SubSuite Articles

Why Subscription Brands Are Turning to Smarter, Simpler Acquisition

11 June 2025

Why Subscription Brands Are Turning to Smarter, Simpler Acquisition

With rising customer acquisition costs and shrinking marketing budgets, subscription brands are...

SubSuite Articles

The New Rules of Subscriber Growth: Why Collaboration Beats Competition

02 June 2025

The New Rules of Subscriber Growth: Why Collaboration Beats Competition

The old playbook of going it alone is becoming less effective....

SubSuite Articles

Why Consumers Double Down: The Psychology of Adding a Second Subscription in the Same Category

28 May 2025

Why Consumers Double Down: The Psychology of Adding a Second Subscription in the Same Category

Most brands compete to be the one in their category — the only streaming service, wellness app, or...

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The New ROI Formula: Why Retention Now Outperforms Acquisition for Subscription Growth

14 May 2025

The New ROI Formula: Why Retention Now Outperforms Acquisition for Subscription Growth

How top subscription brands are shifting budget and strategy toward long-term customer value—and...

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Paid Subscription Trends in 2025: Growth, Retention & Acquisition Strategies

08 May 2025

Paid Subscription Trends in 2025: Growth, Retention & Acquisition Strategies

U.S. Subscription Trends and Marketing Insights for 2025 (January - April)....

SubSuite Articles

Why Subscriber Growth is Broken — And What Smart Brands Are Doing Instead

29 April 2025

Why Subscriber Growth is Broken — And What Smart Brands Are Doing Instead

Subscriber growth used to be straightforward: run paid ads, drive traffic, optimize conversion,...

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Subscription Partnerships Don’t Have to Be Hard: How SubSuite Makes Growth Effortless

23 April 2025

Subscription Partnerships Don’t Have to Be Hard: How SubSuite Makes Growth Effortless

Let’s face it—when brands hear “partnerships,” they think of long sales cycles, custom...

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Stop Competing, Start Collaborating: Why Subscription Brands Should Partner, Not Fight for Subscribers

14 April 2025

Stop Competing, Start Collaborating: Why Subscription Brands Should Partner, Not Fight for Subscribers

Brands are often told to stand out , out-market , and out-spend the competition to win...

SubSuite Articles